How Do You Sell a Bench for $45,160?

You sell them THIS, instead—and then you hand them the receipt 🧾

How do you sell a bench for $45,160?

How do you sell writing services for $45,160? Or design work? Or a brand photo shoot? Or a week of consulting?

How do you sell a single sentence for $45,160?

The answer:

You don’t.

PLEASE HOLD FOR ALL THE EXPLANATIONS.

For example———I spend a creepily weird amount of money on paint. It’s a really specific life quirk of mine. (Hi, nice to meet you!) That, along with collecting URLs. I’m such a millennial that way. My best friend and I get together with a bottle of sparkly and just play something we call “Brand Name / Band Name???” all day and laugh and laugh and laugh and laugh. Welcome to age 40.

Anyway, paint! I AM SUCH A SUCKER WHEN IT COMES TO PAINT. I’ll spend money on paint I don’t even need because…well, a new collection came out. And also I am a psycho. But really, I’m a psycho about one brand in particular:

Farrow & Ball.

Farrow & Ball paint is made in England.

And, I spend way more money on it than makes any logical, sane, homosapien sense.

Why?

Think about why people spend money on anything. Why did you buy that extra expensive dress? Why did you spring for that swanky boutique hotel? Why did you buy the first-class plane ticket?

The same reason I ship myself Farrow & Ball paint:

It lets me buy a different story about myself.