[Day 9] 💡How to Find Subscribers for Your Newsletter (Without Being a Wad)
How to Use a Newsletter to Change Careers, Rebrand Yourself & Strut Into an All-New Industry With *Swagger*
Hi! Welcome to Day 9 of our brand-new career training series, “How to Use a Newsletter to Change Careers, Rebrand Yourself & Strut Into an All-New Industry With *Swagger*”—muahahahahaha.
-Ash
Table of Contents
Day One: What’s Your Newsletter’s Job?
Day Two: What’s Your Newsletter’s Big Idea?
Day Three: Is My Newsletter Idea Any Good???
Day Four: Which Newsletter Software Do I Use?
Day Five: What (The Hell) Should I Write About in My Newsletter?
Day Six: How Do I Make My Newsletter Fascinating, Sticky, Memorable & Sellable?
Day Seven: Write a Hook That’s Stickier Than a Jam Packet
Day Eight: Own Your Voice & Dare to Take Up Space
Day Nine: How to Find Subscribers for Your Newsletter (Without Being a Wad) ⬇️
Day Nine: How to Find Subscribers for Your Newsletter (Without Being a Wad)
The best place to find newsletter subscribers is through OTHER NEWSLETTERS.
How’s that for not mincing words? Not burying the lede?
Social media, as far as I am concerned, is a cesspool of humans operating at the lowest common denominator—and it’s really hard to get someone who is glued to a screen and scrolling their life away watching people named Morgan try on a new lip gloss…to suddenly switch gears and go to your half-designed website and wait for it to load and then decide if you look legit or not because your photo looks like it was taken by a toddler and maybe enter their email if they even remotely understand what the fuck it is about, clunkily on their phone, hitting the “i” button instead of the “o,” and then having to backspace but hitting the period key instead (WHYYYYY), and then getting so frustrated they just X out and go back to looking at Morgan’s youthful tatas.
Oh yes. I am in a mood today. Come for me!
But, no, really: everyone wastes so much time on social media, thinking it will produce results, when in fact, it’s often a really poor business decision.
At least for growing a newsletter.
It’s really hard to convert people from image-and-video-based social media (which is what most social media is right now)—that’s not what they’re there for, they’re there to scroll, not take action. This is why email is so much more effective overall: when you’re in your inbox, you’re taking action. You’re either opening, deleting, or archiving. That is what you’re mentally prepared to do, so it is what you do.
Contrast that when you’re sitting on the toilet looking at pretty houses: you aren’t there to do anything else but look at pretty houses. And, mama doesn’t want to be interrupted.
Well, now that you know how I feel about that 😆, let’s talk about what does work.
Taking everything into account about who I think you are—someone who wants to become a thought leader in their new chosen field, and someone who, like a regular normal person, isn’t probably going to want to go through the hassle of trying to figure out a bunch of social media advertising that isn’t going to work anyway—you have really got one solid, foolproof option:
OPNs: “Other People’s Newsletters”
Let’s chat.
OPNs: “Other People’s Newsletters
What do people who read newsletters have in common?
They fucking read newsletters.
This is a very good starting point, considering that there are lots of people out there who do not read newsletters. So, if they don’t read newsletters, it’s going to be a hell of a lot harder to sell them on opting into one. Even if you’re really cute.
The best place to find subscribers for your newsletter is by getting featured in other people’s newsletters—specifically, newsletters where your dream readers are hanging out. You do not care if you get featured in a newsletter all about stock trading if your newsletter is about horse training. Pointless.
There are only three ways to do this:
Buy your way in
Bribe your way in
Blow your way in
That last one isn’t as juicy as you wish it was.