[Day 6] 💡How Do I Make My Newsletter Fascinating, Sticky, Memorable & *Sellable*?
How to Use a Newsletter to Change Careers, Rebrand Yourself & Strut Into an All-New Industry With *Swagger*
Hi! Welcome to Day 6 of our brand-new career training series, “How to Use a Newsletter to Change Careers, Rebrand Yourself & Strut Into an All-New Industry With *Swagger*”—muahahahahaha.
-Ash
Table of Contents
Day One: What’s Your Newsletter’s Job?
Day Two: What’s Your Newsletter’s Big Idea?
Day Three: Is My Newsletter Idea Any Good???
Day Four: Which Newsletter Software Do I Use?
Day Five: What (The Hell) Should I Write About in My Newsletter?
Day Six: How Do I Make My Newsletter Fascinating, Sticky, Memorable & Sellable?
Day Seven: Write a Hook That’s Stickier Than a Jam Packet
Day Eight: Own Your Voice & Dare to Take Up Space
Let’s dive into today’s lesson!
Day Six: How Do I Make My Newsletter Fascinating, Sticky, Memorable & Sellable?
A lot of this newsletter strategy stuff is going to…hurt at first. 🤕
Not physically, unless you look straight down at your computer for twenty-five years (TAKE NOTE, HUSTLER), but mentally, as in—I’m going to get brain damage from trying to sort through these ideas of mine to finally figure out what I am doing. 💀
A main purpose of this series is to help you sort through your ideas, and help you expertly position yourself for success. To give you strategic insights that might give you the perfect ah-ha moment, as you work on this new project.
So, today, I wanted to continue helping you refine your concept. And, more than that, I want to help you get a commercial edge that’s going to work. 🔪
Because, yes: while the most commercially-successful newsletters do have a big idea, they also have something else:
Sticky packaging.
I AM NOT TALKING ABOUT THOSE STICKY FLY STRIPS. 🪰 Those sticky fly strips are one of humanity’s grossest inventions. They dangle there, looking all innocent, until BAM—you're trapped in an accidental slap fight with a death ribbon covered in bug carcasses.
No, I’m talking about the kind of sticky packaging that makes people obsessed. 🥊 The kind that clings to their brain like a Gusher on a hot sidewalk. Are Gushers still a thing??? I recently discovered Sour Patch jelly jeans and honestly I think I’m devolving as a human being because I REALLY LIKED THEM. (And I don’t even like candy???)
Anyway—what we want here is the kind of sticky that makes your audience not just read your newsletter, but need it. Like an addict. Should we call these “drug letters” instead of “newsletters?” I CONCUR.
So, how can we make the kind of newsletter drugletter that is so good, so compelling, so memorable and fascinating and fun, it’s an instant YES??? ✅
During the course of our final five days together, we’re going to talk about five things that work. Five things that will make your newsletter so sticky, even duct tape will be jealous. (THE GORILLA BRAND. My favorite. 😬)
Next up on our lesson menu for our final week! ⬇️
Monday
Clash Two Unexpected Ideas Together for a Fresh & Interesting Twist
Tuesday
Make Your Hook Stickier Than a Jam Packet
Wednesday
Own Your Voice & Dare to Take Up Space
Thursday
How to Find Subscribers for Your Newsletter (Without Being a Wad)
Friday
Your Newsletter Should Feel like a Deliberate Choice, Not a Last-Resort Meal at Panda Express (Best Practices & Final Thoughts)
If you nail these five things, your newsletter won’t just get read. It’ll be impossible to ignore.
💥 💥 💥 Upgrade now to the (new!) Founding Member status to instantly unlock this lesson plus ALL “Learn With Ash” advanced email courses—a minimum of four (4) in-depth, 2-week email trainings per year—including this one happening right now: “How to Use a Newsletter to Change Careers, Rebrand Yourself & Strut Into an All-New Industry With *Swagger*” ⬇️ 💥💥💥