YOU KNOW WHAT TIME IT IS! 🎉
It’s officially time for part one of our brand-new series 💪, How to Use a Newsletter to Pivot Your Career, Beat Imposter Syndrome & Totally Rebrand Yourself (Even if You’re New to the Industry).
This is a special-edition series with me, Ash. Inside, we’ll be exploring how to use a newsletter as a modern tool to build authority in a career you’re interested in, but don’t necessarily have “authority” in. (And totally re-brand yourself.)
The Challenge: Imposter Syndrome & Starting at Ground Zero
This is historically one of the biggest reasons people don’t take the leap ❌: it’s intimidating! There is SO much mind hellery telling you that:
You don’t have enough experience
You’re not an expert yet
You don’t know as much as everyone else
Who would even listen to you?
Obviously they’re going to know you’re green and laugh at you
And what would you even talk about without feeling like a giant imposter idiot fraud?
Those kinds of thoughts are enough to keep you spinning your wheels for years. ⚙️
The Modern Résumé: Re-Branding Yourself with a Newsletter
The good news: newsletters are the *perfect* tool to help you overcome all of this—and write your way into a whole new industry. Even if you’ve never worked in that industry before, and even if you’re totally new to the industry. Because in today’s economy, the way you show your skills & passions isn’t by writing out a resume with the words “Dear Sir or Madam.”
Today, the way you prove your skills & passions is by writing out your ideas.
Ideas are the new rèsumè.
And a newsletter is the perfect home for yours—even if you’re feeling all sorts of wobbly and unsure of yourself. Everyone had to start somewhere, and this is your somewhere.
Whether you’re a realtor who wants to become a potter
Or a teacher who wants to become a photographer
Or a writer who wants to become a designer
Or any other variation of career pivot you’re contemplating…
…over the next two weeks we’re going to GET YOU STARTED. We’re going to get you a strategy. We’re going to get you unshakeable confidence. We’re going to get you moving in the right direction. And, we’re going to get you going with your very own (brand-new!) newsletter that will help you get traction and completely re-brand yourself in the marketplace.
Here’s our lineup!
Day One: What’s Your Newsletter’s Job?
Day Two: What’s Your Newsletter’s Big Idea?
Day Three: Is My Newsletter Idea Any Good???
Day Four: Which Newsletter Software Do I Use?
Day Five: What (The Hell) Should I Write About in My Newsletter?
Day Six: How Do I Make My Newsletter Fascinating, Sticky, Memorable & Sellable?
Day Seven: Write a Hook That’s Stickier Than a Jam Packet
Day Eight: Own Your Voice & Dare to Take Up Space
Without further ado, let’s get started.
