I’ve been investigating Substack (HI, SUBSTACK!) because it’s my job to experiment with and examine the hottest new trends for turning your creativity into a career you can do from anywhere in the world, and Substack fits the bill…for some.
Oooo, a cliffhanger! You gotta love a good cliffhanger.
On Substack, you can publish a newsletter without even knowing your name, your shoe size, or your salami preference, and that’s a big part of its appeal. (My salami preference is as spicy as a human GI tract can handle.) No need to figure out email marketing systems, websites, and trying to find readers alone in a silo; Substack is like a social media network for newsletters, and writing here feels like blogging did in the 2010s: full of possibility.
The mission of Substack is to get writers paid—at least, that’s their (genius) public messaging—so the focus is all about paid subscriptions. You’re encouraged at every turn to turn on a paid subscription, not only as an exercise in self-worth, but b…