Ask Ash: 'I Don't Have Any Experience.'

If you're thinking: Who's going to hire someone who hasn’t worked with any clients? I’m not sure how to approach this. Am I supposed to work for free? Charge low rates? Something else?

Dear Ash,

I want to travel.

I want freedom.

I want to be able to jaunt off to France at a moment’s notice, and wear a scarf unironically around my neck, and tell the server I’ll be having the “coq au vin,” and visit an art museum without feeling like a prepubescent toddler.

As a result, I’ve decided I’d like to get into personal brand photography. It’s a job I can do while traveling, so long as I have a camera. Who doesn’t need a killer photoshoot for their website these days? (I remember when you + your photographer offered these in London; I was drooling.)

The only problem is, I don’t have any experience. I’m good with a camera—I have professional equipment and am self-taught—but who’s going to hire someone who hasn’t worked with any clients?

I’m not sure how to approach this. Am I supposed to work for free? Charge low rates? Something else?

How can I break into the industry without seeming like a two-bit Tina?

HELP.

Sincerely,

Coq Au Virgin

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Dear Virgin,

Do you realize that I am SO bad at tying a scarf around my neck, once I actually bought AN ENTIRE BOOK about how to tie a scarf around your neck? (I can’t make this up.)

When armageddon hits, please let everyone know I am busy trying to pull off “The Neckerchief” without looking like a pilgrim.

…or a flight attendant.

Me. Italy. 2016. Trying very, very hard to look chic.

Maybe it was the blue. 🤷‍♀️

ANYWAY—

I 👏 support 👏 this 👏 idea 👏 so 👏 much 👏 it 👏 hurts 👏 me 👏 to 👏 type 👏 all 👏 of 👏 these 👏 clap 👏 emojis 👏 but 👏 I 👏 am 👏 going 👏 to 👏 any 👏 way 👏 because 👏 this 👏 is 👏 a 👏 great 👏 way 👏 to 👏 travel 👏 and 👏 run 👏 your 👏 own 👏 business.

I have several friends who are international photographers, several of which do personal branding, and I can tell you what: I’ve never had more fun. What’s NOT fun about teaming up with wardrobe stylists and makeup artists and renting a swanky studio and eating all the charcuterie and drinking all the mimosas and laughing together and walking around the city together and—most importantly—making people feel like ONE MILLION DOLLARS? There’s nothing better. And, I can vouch that when I did our photoshoot project in London, we had people coming from across the globe.

So, let me begin by reassuring you that, yes, this is absolutely a thing, and yes, you’ll have the freedom to travel—whether you go to clients’ cities, or they come to yours (wherever you happen to be!).

But, of course, it can be really unnerving when you’re just starting out and have no real experience and haven’t got any clients and aren’t sure how to GET any clients (or whether or not you should be charging them real and actual money).

You are not alone. Everyone started here once. And, it’s fucking terrifying.

BUT! It’s absolutely doable. And not just doable, but fun.

There is nothing like the beginner’s high.

So, let’s ride it, shall we?

Instead of looking at your inexperience as a negative, we’re going to turn that around and present you as the hottest new thing on the block.

Everything is about how you position it.

The key is knowing the right way to position yourself as a newbie, and the wrong way to position yourself. (And, by the way, this applies to any industry.)

The Wrong Way to Launch a New Side Hustle

Let’s talk about the stuff you’re really worried about:

You’re worried you’re not legitimate, you’re worried you’re an imposter, you’re worried you don’t have the skill, you’re worried about trying to sell yourself, you’re worried clients will expect perfection, you’re worried clients will balk at the money, you’re worried about having to ask for money at all in the first place (UGH), you’re worried you’re selling yourself short if you don’t, you’re worried you’ll do a bad job, you’re worried you’ll disappoint the client, you’re worried that you don’t really know what you are doing…at all.

So, as a result?

Newbies run around with their pants down, working in ways that diminish them as professionals, creating the conditions for clients to view them merely as order takers, rather than advisors.

This is the #1 thing newbies get wrong: they assume that inexperience = incompetence.

So, they act incompetent.

• They work for free

• They don’t charge money

• They don’t value their time

• They don’t do contracts

• They don’t have a process

• They don’t deliver on time

• They don’t create a killer experience

• They don’t excite their clients

• And they don’t ask for MORE.

Instead, it becomes a very “tail between your legs” kind of thing, where the client is the boss and you are the minion and you do as they say, because you feel like you aren’t in a position of authority.

This leads to all sorts of early-stage resentment—and soooooo many people giving up on their businesses because they haven’t yet learned how to properly do business like a professional. (Even if they haven’t been one for long.)

Because, here’s the thing: a client doesn’t care if you’re inexperienced, so long as you’re awesome. We need to focus more on making you awesome, and less on all the ways you aren’t.

That way, even if you are inexperienced? That doesn’t mean you’re incompetent.

It just means you’re taking your skills and applying them to a new type of work.

And that’s precisely what I’m talking about when I say “the right way to position you as a newbie.”

Because when you do it right?

You won’t seem like a rookie, you’ll see like a savior.

The Right Way to Launch a New Side Hustle

Introducing….The 3 Holy Fucking Commandments. Because none of this is obvious, but it’ll sure help you start your business off right.