5 Marketing Ideas You Should Steal
Love Meghan Markle. Hate this email???
Hi, it’s Ash—and welcome to Ashtronomical! Every Wednesday, I’m sending you 5 original marketing ideas your competitors will wish they'd thought of first. 💀 Maybe there’ll be one in here for you???
Steal these brand ideas
The fresh start spring renewal edition ✨
How great would some of these be as book titles? Irreverent restaurant names? Creative agency brands?
I THINK THE TULIPS ARE TRYING
I’M CLEANING OUT MY LIFE (AGAIN)
NOT WHO I WAS LAST TUESDAY
MEET ME BEHIND THE GARDEN CENTER
EVERYTHING SMELLS LIKE POSSIBILITY
YOU CAN HAVE THE WINDOW SEAT THIS TIME
I’M NEW HERE TOO
WHO WE WERE LAST WINTER
THE BIRDS DON’T KNOW MY HISTORY
THE LIGHT HITS DIFFERENT NOW
I’M PACKING LIGHT THIS YEAR
LEARNING TO LIKE MORNINGS
A NEW KIND OF QUIET
WROTE MY NAME IN THE DIRT
BLOOMING EVEN IF I’M NOT READY
THE SKY IS STILL HERE
IT’S MY TURN TO DRIVE
THIS TOWN LOOKS GOOD ON ME
P.S. These are totally for you to steal—but it’s more likely they’ll spark an idea or connection for you! But FYI, they’re purely creative suggestions and haven't been vetted for trademarks, intellectual property conflicts, or legal availability. 🤓
Steal this sales idea.
A membership that does nothing except…give you discounts? Yes, please!
You could pay an extra $376.17 USD
OR, you could simply join their membership for $9.95/mo and get 20% off *every order*
This feels like a major no-brainer if you’re into gardening and plan on buying more
And if you’re wondering how they make out with this model???
It’s because you’re never going to shop anywhere else (who else is giving you a guaranteed 20% off???????)
Repeat clients are more valuable than one-hit-wonders ✨
And also, they don’t have to do anything except give you money off. Doesn’t that kinda feel…fresh & lightweight? 🌷
Steal this marketing idea.
I’m always harping on the idea of engineering yourself a reputation. 🛠️
Here’s why:
The CPAs at Greenback can do anybody’s taxes
Expats feel like their situations are SUPER unique / complex / “ahhhhh!”
By branding themselves as the tax company for expats, an expat will see this and think, “OMG, THAT’S PERFECT, THAT’S WHAT I NEED.”
And as a result, these guys don’t even have to work hard to sell themselves.
…because they aren’t competing against everyone who “can do taxes.”
They’re in a category of their own.
And, they can charge accordingly.
See what I mean?
Steal this copy idea.
Love Meghan Markle. Hate this email.
This was to launch her new brand, As Ever.
The problem?
It felt like a brand.
Nobody wants to read an ad. They want to read an admission.
We want real people in our inbox, telling us real stories, being real humans, and laughing with us like real idiots. (In the best way.)
Meghan would quadrizzzzzzzlebizzlebazzle her brand value by letting herself lead the brand—not the pretty, can-get-these-anywhere images.
Steal this business idea.
Charge enough money you’ll puke.
That’s the business idea.
If you ain’t puking, you ain’t growing. 🌱
And when you’re feeling all sorts of sweaty about it? Think of these guys, who delightfully charge $45,160 USD for a bench. (Jealous?)
P.S. My Friday note for paid subs is going to be about how to get to “The Puke Point” in your business. Be there or be…less nauseated but definitely more broke. 🤣 ⬇️