5 Marketing Ideas You Should Steal

"Bite" and "balls" definitely appear in the same sentence, but it's not what you think

Jun 11, 2025

Hi, it’s Ash—and welcome to Ashtronomical! Every week, I’m sending you 5 original marketing ideas your competitors will wish they'd thought of first. 💀 Maybe there’ll be one in here for you???

Steal this brand idea 💥

Have you seen The Nonnas yet, with Vince Vaughn?

It’s a TV show on Netflix, and it’s a GREAT example of a brand ⚡️ concept ⚡️. (What you want.)

Vince Vaughn loses his mother and, facing down a mid-life crisis, decides to go all-in on starting his own Italian restaurant. But, it’s not just any Italian restaurant:

“We don't hire chefs, we hire real-life nonnas to cook for you.”

You *instantly* get the appeal. You instantly get the angle. You instantly want to go.

THIS is the difference between starting any ol’ easily-forgettable, totally-unremarkable, run-of-the-mill, gotta-beg-to-get-people-to-come Italian restaurant / Shopify business / Etsy business / service business / brand, and starting one with TEETH. 🦷

The more ~~balls~~ bite you’ve got, the more money you make.

Try this: instead of thinking about what kind of business you want to start, try thinking about what kind of ⚡️ experiment ⚡️ you want to start.

It’s the best way to shift your thinking from “how it’s done” to “how we’re doing it.”

Steal this sales idea 💰

You know why???

Because they aren’t worried about scaling; they’re worried about making your haircut the best f*cking experience of your life.

And, that can be profitable, too.

Keep reading to hear Isaac’s take.

Steal this marketing idea ⚡️

Is this “Now Page” the new “About Page?”

Here’s one from Derek Sivers, known for starting this trend. ⬇️

Someone tagged me on LinkedIn and wanted to know what I thought about it.

TLDR; Keep your About Page. But if you want to show the world that you’re an active professional, who’s constantly striving to be better, who is engaged and curious, and will likely be a leader to bet on—then hell yes. The “Now Page” is a PERFECT way to demonstrate that you’re a cut above…without having to say so.

(And P.S….turns out, people will share it! The more you can disrupt normal patterns & expectations involving everyday things, the more people will talk about you…just for existing. 💪)

Steal this copy idea 📝

A tiny touch of absurdity really does ✨ wonders ✨ to keep things light, fun, and—most importantly—interesting.

👍 My rule of thumb is this:

Pick the first sentence OR the last sentence. Turn it into a list. And make the last item in the list something totally absurd.

“I’m an author, creative writer, branding nerd, and staunch defender of the hot wing potato chip (#teamheartburn all the way).”

OR, at the end:

“Now that I’ve regaled you with my long list of mediocre talents, in my spare time you can find me in the garden, taking pictures of architecture, picking out yet another floral wallpaper, or desperately trying to peel a piece of Cooper cheese from the package.

It’s the touch of absurdity that makes this work. It doesn’t have the same effect if the last bit isn’t absurd. See how the next example falls flat?

“I’m an author, creative writer, branding nerd, and die-hard cheese lover.

I mean, it works, but…does it really? 🤣

Steal this business idea 🤓

Okay, this is wild, BUT—

The other day I met a guy who had a REALLY NICE DRONE (not a euphemism) and he was paid good money to drive three whole hours to my hometown IN ORDER TO FIND A BABY COW. 🐮

The drone has thermal imaging.
It can detect heat through the treetops.
I saw the pictures.
It was cool.

He told me that, in addition to search & rescue—and that more livestock get lost than you’d think?!—he’s trying to get in with telecommunications companies and solar companies to do contract work for them, checking on their equipment and advising on areas of repair.

And, I just had to mention it here.

Because, who knows what might spark your next biz idea????

P.S. The drone cost ~$10K, but what a sick side hustle, am I right?!