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# Make Something That Matters
- URL: https://www.ashambirge.com/make-something-that-matters/
- Published: 2017-04-28T12:00:00.000Z
- Updated: 2026-08-25T12:41:01.000Z
- Author: Ash Ambirge
- Tags: Extraordinary Work, Archive, #Wayback

Things aren’t always what they seem.

An email list full of 100,000 people is meaningless if only 100 of those people open the emails.

Similarly, an email list of 100 people, with 100 of those people opening them, *does* mean something.

Who is more successful?

And who is doing something that actually matters?