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# Good Work Should Never Come Easy
- URL: https://www.ashambirge.com/good-work-should-never-come-easy/
- Published: 2017-08-18T12:00:00.000Z
- Updated: 2026-08-25T12:41:23.000Z
- Author: Ash Ambirge
- Tags: Extraordinary Work, Archive, #Wayback

Do the work the hard way first.  
Do it the long way, the tedious way, the time-consuming way.  
Do it until your brain aches and your fingers bleed.  
Do it until you are sure that you have never done better work before in your life.

Now, hand it to the client.

The work should never, ever come easy—or the truth is, you’ve stopped trying.