> ## Content Index > Fetch the complete content index at: https://www.ashambirge.com/llms.txt > Use this file to discover other available public pages before exploring further. # How to Show Up in ChatGPT (I Mean, This Only Took Me FOUR MINUTES to Implement. 🤯) - URL: https://www.ashambirge.com/boo-yah-how-to-show-up-in-chatgpt-it-took-me-4-minutes-and-i-didnt-write-a-word/ - Published: 2026-09-28T16:37:17.000Z - Updated: 2026-09-28T16:55:12.000Z - Description: Because nobody Googles anymore unless they are looking for the nearest wine and spirits shop and are desperate. - Author: Ash Ambirge - Tags: AI, Selling & Marketing, #affiliate **The short answer:** How do you get your business to show up in ChatGPT answers? Publish written content on your own website, since AI tools read text best. Answer the exact questions your customers ask. Then put a 40 to 80 word answer block at the top of each post, plus hidden FAQ code, so AI can find and quote it. I had Claude Code add answer blocks to my top posts; the first 12 took about four minutes. You know what's weird? The only things I Google anymore are the hours for restaurants and, like, antique shops. (Okay, fine: and probably wine shops.) Like yesterday. In the Catskills. This \*\*\*\*\*\*\* place didn't open until noon. (And then I was so disappointed, because it was less antiques and more "here are some vinyl records that will make you look very, very Brooklyn cool.") (I mean, I *want* *to look very, very Brooklyn cool, too*, but I ALSO want a vintage oak apothecary cabinet that smells like men's leather shoes from 1872.) It's only the direct things you Google, anymore: when you already know the name of something, and you're just looking them up. "Phone number Maggiano's" "Hours Crate & Barrel" "Wine and spirits open near me?" But, when you've got actual questions you don't know the answer to? Like "why is metronidazole used on the face AND the v \* g \* n a ???" (A question I keep asking myself since the dermatologist prescribed this for "my adult onset rosacea"—though honestly my face feels like that of a cherub's ass right now, so I WILL TAKE IT.) Well, you instinctively go to AI now. Or open an AI result, even if you *do* Google it first. **So, wouldn't it be absolutely legendary if your business started showing up in AI results?** Yes, yes it would. Someone asks ChatGPT the best time of year to get married in Provence, France, and you happen to be a wedding photographer in Provence, France, *and so ChatGPT quotes your actual advice to them???* And, that's how they find you??? Yessssssssssss \* *strokes evil mustache \**. Or someone asks Claude for the best digital nomad accountants out there, and your firm happens to specialize in accounting for, ahem, *digital nomads*, and so Claude serves 'em a list of specialized accountants—with your name at the top??? *Delicious.* WE WANT THIS. So, how do you start showing up in AI chats like an absolute baller? 1. **Welp, I'm going to break this to you with a shovel to the hip: you still need written content, AKA a blog or articles,** AKA this hasn't changed hahahaha, AKA this is why I currently live and die by [Ghost as a modern publishing platform.](https://ghost.org/?via=ash-5cdab4&ref=ashambirge.com) AI tools still read **text** best. (Google and Gemini *do* cite YouTube more than others, since they own it, but your title, description, and transcripts need to be on point. And, you should have a separate web page for each episode hosted on your own site. ✅ TikTok is hardly ever quoted, and Reels is a fat chance in hell.) **Sidenote:** This is why, even if you publish a newsletter, that newsletter should still live on your website in an archive. <—I get asked this a lot. 2. **On your blog (or, call it an "online publication" if you're feeling like an oil tycoon), you need to be answering the questions that your customer is *most likely to be* *typing in like a feral little monster*.** What things are they asking about your industry, your work, your business, your topic? (AI doesn't share actual data about what things people are typing into their chats, so this still requires some guessing.) Start with your inbox. Every "quick question!" email you've ever gotten is a question somebody is typing into ChatGPT right now. Then go stalk Reddit. Then ask Perplexity those same questions and see who it quotes. If it's your competitor, well. Now you know what to write this week. If it's open territory, you still know what to write this week. 😉 A third (super easy) way: Pull up Claude and prompt it with something like: *"You're a \[freelance designer\] trying to \[raise your prices\]. List the 20 questions you'd ask ChatGPT about it."* Then, write the answers to those questions as content on your website, and then slam a milkshake. Bravo. 3. **And, finally—and this is the big mac daddy 🍔—you should put what are called "answer blocks" on the top of your posts.** Because: When someone asks ChatGPT a question, it speed-reads a pile of web pages and grabs whichever ones: answer the question the clearest; state the answer plainly; uses specifics and numbers to back up claims; and is covered in detail, resulting in a quality response. So you give it a sweet little cheat sheet to help it out. A short paragraph at the top of your post, 40 to 80 words, that answers the question plainly, rather than creatively, and—bonus—includes hidden code that labels your question and answer so machines can't miss them. Then, the rest of the essay gets to be as weird and wonderful as you like. The AI gets its answer. The humans get the good stuff. Everybody wins. But, errrrr, how do you do *that*??? DEFINITELY do this the easy way. I used [Claude Code](https://claude.ai/referral/VmvDE68VMQ?ref=ashambirge.com) this morning to go through my entire website, find the posts most likely to show up in AI answers, and write a clear, straightforward answer block at the top of each one, complete with the hidden FAQ code so AI can find the answer and quote it. The first 12 posts took about four minutes. 🤯 All 50 took half an hour, and most of that was me reviewing them over my coffee. I didn't write a single answer block myself. Claude Code read each essay, wrote the answer, put it into my Ghost site, and checked that it went live. All I did was say yes. Here's what the beginning of my top posts look like now (see: "The Short Answer"): ![](https://storage.ghost.io/c/16/e5/16e58068-cf89-457e-a7c9-2fae65c69386/content/images/2026/09/Screenshot-2026-09-28-at-10.02.26---AM.png) Or, this one: ![](https://storage.ghost.io/c/16/e5/16e58068-cf89-457e-a7c9-2fae65c69386/content/images/2026/09/Screenshot-2026-09-28-at-10.01.59---AM.png) Now, of course, I'd never put these into my actual newsletter, because there's no reason to do that. This is only for content articles on the internet. And, you can't see the hidden code. :) But, that's okay: it's there! And, there's also a difference between "getting cited in AI chats" and "getting email subscribers from AI chats", which I'll cover in another post. (For example, naming your methods will help conversions: When ChatGPT says "Ash Ambirge calls this the Giant Squid method," people continue searching for Ash Ambirge by name and go down a dark hole of rabbits.) But? The first step is showing up there. ⚡️ And, I'm looking forward to seeing the results of this experiment. Claude already set up tracking, so I'll see exactly which subscribers come from AI. **Bonus:** this still gets you found on Google. Not everyone is asking AI yet. But some of your customers are. And the rest are about to. The best part? You don't have to pay to get seen (yet). You just have to answer the question before your competitor does. Otherwise, you're that antique shop in the Catskills. The only thing anyone looks up is your hours. And by the time you open at noon, they've already bought the damn apothecary cabinet somewhere else.